• Certified Content Coalition

    Let’s immunize the Internet against the misinformation pandemic.

  • What We Do

    UPDATE: November, 2019:
    What we do is in flux.
    We are making some changes to the original version.

    Look for an update after the final plenary meeting of the
    Journalism Trust Initiative in Brussels on November 22, 2019.

    “Fake News”?

    When consumers see news on social media platforms or from contacts, “real” and “fake” news are commingled. There are no obvious distinctions as bad actors intentionally disseminate disinformation designed to appear legitimate. And... the fake stuff, research shows, is just so much more fun to share.


    This broadly used (and incorrectly attributed) expression fits: “A lie gets halfway around the world before the truth has a chance to get its pants on.”

    A new solution:

    Working with — and for — many of the excellent solutions that exist now, it's time for all the industries involved to work together to immunize the Internet to prevent weaponized content from spreading in the first place.


    This will work using standards. Boring, right.


    But as I said to CJR reporter Corey Hutchins for his weekly email, standards are a "system that works in every other industry, and we just haven't had them in news because we kind of didn't need them before— but now we do."

  • Who We Are

    Our Approach

    This idea was originally incubated at CableLabs in Colorado, which belongs to 34 different standards-setting bodies, so naturally our approach was to join another one related to misinformation. Before joining anything, we came up with a list of requirements of any organization we would join. Those are:
    1. Operate Globally
    2. Require no workflow changes for content creators
    3. Consistent with Free Speech and Open Web philosophies
    4. Slow down weaponized content before it spreads
    5. Work with content and advertising
    6. Have meaningful compliance
    7. Scalable to anything transported over HTTP
    While there are many excellent solutions, there was none that met all seven requirements. That’s why we decided to start the Certified Content Coalition✓.

    Our Leadership

    The Certified Content Coalition✓ was a product of the innovation suite of programs known as UpRamp at CableLabs, the research arm of the cable and broadband industry.


    The CCC✓ was created by Scott Yates, a journalist, author, and three-time startup founder. He was an "Innovator in Residence" at CableLabs when he developed the first draft of this organization.

    About us:
    The Certified Content Coalition is organized under U.S. Tax law as a 501(c)6 not-for-profit organization. To get a summary or the full text of our 32-pages of by-laws, our draft spec, or anything else, please contact us using the form below.

  • Who We Work With

    We've been looking closely at dozens of other solutions in this landscape
    (and we’ve made a list of them here.)


    We've talked to a majority of the projects on that list. If we haven't talked to you, or if you have other projects, companies or initiatives that you think should be on that list, please let us know.


    In addition, we've been attending a number of interesting events. We haven't been to all of the ones on this calendar, but we have been to a lot of them. (Be sure to ask us about Kiev, which was so interesting not just for the content of the meeting, but for the news that happened in Kiev during the Misinfocon.)


    These are a few of the people who've helped shape the CCC idea:

    Craig Buchholz

    Vice President for Global Company Communications, Proctor & Gamble

    “We are glad to see that advertisers will be part of the Certified Content Coalition, and we look forward to participating in the process.”

    Cristophe Deloire

    Secrétaire général, Reporters Sans Frontieres

    “As part of our overall mission to protect journalists, we are launching the Journalism Trust Initiative. The goal is to incentivize and reward journalists for complying with professional standards. We are most pleased to be working with the CCC to develop and implement these standards.”

    Scott Gill

    Managing Director, 1XL

    There's a giant chasm in the publishing industry right now, and that chasm is the exact shape of the CCC. All legitimate publishers need a tool to communicate to platforms and advertisers that they are indeed legitimate, and this is the best solution I've seen that can do that.

    Del Harvey

    VP for Trust and Safety, Twitter

    “Twitter is committed to helping increase the collective health, openness, and civility of public conversation through encouraging more healthy debate, conversations, and critical thinking; abuse, spam and manipulation detracts from that, and scalable signals we can use to help combat those challenges are always welcome.”

    Sharon Moshavi

    Senior Vice President, New Initiatives, International Center for Journalists

    “Working with newsrooms around the world, ICFJ is exploring new ways to fight the growing disinformation problem and elevate high-quality journalism. We welcome creative approaches to tackling this global challenge with global solutions, and look forward to seeing what the CCC contributes.”

    Jeremy Rowley

    EVP of Product, Digicert

    Validating identities for online transactions is at the core of DigiCert’s business. This task is extremely important in ensuring the source of information posted online. We are encouraged to see this non-profit coalition recognizing the need for identity standards in validating news sources

    Claire Wardle, PhD

    Executive Director of First Draft News and a Shorenstein research fellow

    “There are many initiatives working on tackling misinformation. I'm glad to see the CCC working to ensure standards across a number of different projects trying to help publishers demonstrate their credibility. It's unlikely that one standards body will work for all publishers, so having a body connecting these organizations is vital.”

    Journalism Certification Authorities, the JCAs

    Those working with journalists now

    The way the CCC works is that news publishers will work with Journalism Certification Authorities, or JCAs. (Sorry about introducing a new acronym.) Under this new system, publishers will be able to get certification from organizations simply by remaining a member in good standing with those organizations. Most of these groups have standards now, and only allow publishers meeting those standards to belong. The CCC will work with those organizations to help the world recognize who truly is (and is not) meeting the standards of the JCAs. The logos here are just some of the organizations we are talking to about potentially working with the CCC. If you are from an established journalism organization and want to learn more please use the form below.

  • Who Are You?

    If you have questions for us, please fill out the following form and we will respond as soon as possible.