What We Do
We certify trustworthy publishers that meet fundamental standards,
giving consumers confidence in journalistic content.
When consumers see news on social media platforms or from contacts, “real” and “fake” news are commingled. There are no obvious distinctions as bad actors intentionally disseminate disinformation designed to appear legitimate. And... the fake stuff, research shows, is just so much more fun to share.
This broadly used (and incorrectly attributed) expression fits: “A lie gets halfway around the world before the truth has a chance to get its pants on.”
A new solution:
Working with — and for — many of the excellent solutions that exist now, it's time for all the industries involved to work together to immunize the Internet to prevent weaponized content from spreading in the first place.
We are bringing together:
Comprehensive and Collaborative
The key to staying a step ahead of the misinformation pandemic is prevention: a system that certifies news publishers before they publish information and then continues to hold them accountable.
The Certified Content Coalition✓ will implement a broadly accepted system to certify online publishers that meet minimal standards. The public will be able to have more confidence in news if they know the social networks and others are using this third-party system to downplay suspect news sources before they go viral.
Our solution proposes that publishers register and demonstrate they meet fundamental standards such as a documented editorial processes and an established and validated identity. Applications will be reviewed by independent Journalistic Certification Authorities from around the globe.
Once approved, publishers will receive a digital certificate, which will indicate to platforms that online publishers are who they say they are and adhere to an established process for addressing concerns about the accuracy of their content.
As you might expect, the process is technically complex, and not all of the details are worked out. That’s why we’re reaching out to a wide range of stakeholders participate in an open and transparent development process.
The CCC✓ was created by Scott Yates, a journalist, author, and three-time startup founder. He was an "Innovator in Residence" at CableLabs when he developed the first draft of this organization.
The cable industry has invested billions into making the internet reliable, accessible, and safe. The spread of deceptive content undermines faith in the underpinnings of information, and therefore the internet.
But everyone understands that the “fake news” problem is so big that no one company or even an industry as big as cable can fix it alone.
We need solutions that involve platforms, publishers, advertisers, free speech advocates, and many more working together in a cross-industry coalition.
So that's just what we're doing.
The Certified Content Coalition is organized under U.S. Tax law as a 501(c)6 not-for-profit organization. To get a summary or the full text of our 32-pages of by-laws, our draft spec, or anything else, please contact us using the form below.
The board for the CCC will consist of journalistic publishers, technology companies, advertisers, internet service providers, and free-expression civil society groups, and the executive director.