What We Do
UPDATE: November, 2019:
What we do is in flux.
We are making some changes to the original version.
Look for an update after the final plenary meeting of the
Journalism Trust Initiative in Brussels on November 22, 2019.
When consumers see news on social media platforms or from contacts, “real” and “fake” news are commingled. There are no obvious distinctions as bad actors intentionally disseminate disinformation designed to appear legitimate. And... the fake stuff, research shows, is just so much more fun to share.
This broadly used (and incorrectly attributed) expression fits: “A lie gets halfway around the world before the truth has a chance to get its pants on.”
A new solution:
Working with — and for — many of the excellent solutions that exist now, it's time for all the industries involved to work together to immunize the Internet to prevent weaponized content from spreading in the first place.
This will work using standards. Boring, right.
But as I said to CJR reporter Corey Hutchins for his weekly email, standards are a "system that works in every other industry, and we just haven't had them in news because we kind of didn't need them before— but now we do."
The CCC✓ was created by Scott Yates, a journalist, author, and three-time startup founder. He was an "Innovator in Residence" at CableLabs when he developed the first draft of this organization.
The Certified Content Coalition is organized under U.S. Tax law as a 501(c)6 not-for-profit organization. To get a summary or the full text of our 32-pages of by-laws, our draft spec, or anything else, please contact us using the form below.